Leveraging Social Media to Market Industrial Products
Social media has transformed the way most of the industries connect with their customers. No industry is untouched by the phenomenon. Businesses all over the world have realized the power of expression that social media provides and that it can be used as a tactical ally to connect to customers.
Industrial equipment food processing magazine is too huge and unknown domain for common man. Even people who are part of the industry at times are not aware of latest equipments, new suppliers, manufactures. And it is here that social media can easily serve as a bridge to connect buyers, suppliers and manufacturers.
Media marketing assists in reaching the target audience across the globe instantly. It helps build collaboration between clients, vendors, manufactures, suppliers and other elements in the manufacturing and supply chain. This has added another point of view in marketing mix. It gives more room to marketers to project the products and service of a company.
Building a blog and a page on social networking site such as Facebook, MySpace can go a long way in establishing rapport with your existing and future customers, and vendors. The focal point of any social campaign has to be about ‘engagement’. For example, Blogs become interactive and engage the readers more when you allow visitors to leave comments and feedback.
Companies dealing in Industrial Equipment must leverage social media to market, build brand image and connect with customers. A traditional or conventional model of marketing is not out dated but digital marketing can definitely help increase the brand recall. A well thought and balance digital marketing strategy that includes right mix of Social media, SEO marketing, SEM marketing can help you stand out the clutter in the online social space.
Virtual groups and communities that can be formed on the social media site such as Facebook, Orkut, My space, LinkedIn have given platform to many social activists and groups to voice their concerns about the industries. We have seen how online campaigns have brought about drastic changes and policy reversal in the reality. Similarly a proactive approach by the industries towards social media can help resolve many issues and also build a positive image about the company, its processes and products.
The ‘instant’ nature of social media has to be considered carefully, the responsibility of an organization increases many fold once it steps into the social networking domain, one communication error can be disastrous.
Like, one time advertising in print doesn’t serve a purpose similarly having a static it identity will not help at all. Internet marketing or interactive marketing (both the terms are generally used interchangeably) requires constant updating of content.
The brand personal projected at any of the social media must be identical to the on-ground brand identity. Social media content should be designed to capture the mind space of online audience. It has capability to help your organization industrial equipment manufacturer reach a global market; it makes you a part of global competition as well. Unlike other forms of …